Tips To Improve Your Fashion Photography

Fashion photography is more than just a simple snapshot. It is an art form and requires mastery of lighting and composition, as well as creativity and knowledge of the subject you’re photographing. With these tips, you can improve your fashion photography skills in no time!

Basic Photography Tips

1. Get to know your subject: Before you take any pictures, it is important to get to know your subject. This will help you capture the best expressions and poses. Take some time to chat with your models and get to know their likes and dislikes. You’ll be able to create better portraits that reflect who they are as people.

2. Use natural light whenever possible: When shooting fashion photography, try to use as much natural light as possible. This will give your images a more realistic look and allow you to capture more emotion from your subjects. If you can’t use natural light, try to find an area with high ambient light levels or use a fill light (a flashlight or lamp) to cast a gentle glow on your subjects’ faces.

3. Experiment with angles: Angles can make or break a photo, so it’s important to experiment with different shots and angles before settling on one final composition. Try shooting from above or below your model, shoot them in front of different backgrounds, or angle them towards the sky for a dramatic effect.

4. Take plenty of photos: No matter how good your photographs look in the preview pane of your camera – they’ll look even better if you take plenty of photos! Shoot several frames per pose so that you have a variety of options when editing the image later on. This will also help ensure that you get good results in low-light conditions – no matter how challenging they may seem at first.

5. Shoot in RAW format: When shooting fashion photography, it’s important to capture every detail of your subject’s clothing. Shooting in RAW format will allow you to make adjustments to the image later on, should you need to. This will give you more control over the final look of your image, and help you avoid any unwanted noise or artifacts.

Shooting Model vs. Photo Shoot

When it comes to fashion photography, there is a big difference between shooting models and taking pictures of people you know. Shooting models allows for more creative freedom in terms of poses and settings, while photo shoots with friends or family can be more straightforward and relaxed. Here are some tips to help improve your fashion photography:

1. Find a location that will complement the theme or look you’re trying to achieve. A trendy urban street scene can look great with bright colors and bold graphic patterns, while a rustic fall landscape will benefit from muted colors and leafy details.

2. Choose the right camera gear for the task at hand. A model shooting outdoors in bright sunlight might need a wide-angle lens, while someone shoots indoors with natural light might prefer a telephoto lens. Experiment until you find what works best for your style and subject.

3. Prep your models realistically before shooting begins. Make sure they have properly styled hair, fitted clothing that flatters their figure, and no makeup that will show up in the final image (unless you want it to!). This way, they’ll look like they belong in the scene rather than standing out as individuals.

4. Take advantage of natural lighting whenever possible! Using window light or artificial light sources such as studio lamps can distort coloration and create awkward shadows on featureless skin. Shoot in natural light whenever possible to get true-to-life results without any post-processing required!


Lighting is an essential part of fashion photography, and can make or break a photo. There are a number of different types of lighting available to photographers, and it’s important to choose the right type for the situation. Here are some tips on how to light a fashion shoot:

One common type of lighting used in fashion photography is natural light. This means that the photo is taken with sunlight streaming in through windows or doors. It’s easy to get beautiful photos using this type of lighting, but you need to be aware of your surroundings and make sure that your models are well-lit.

Another common type of lighting used in fashion photography is studio lighting kit. This involves setting up artificial lights in a controlled environment so that photographers can create the perfect photo atmosphere. Studio lighting can be very versatile, allowing you to create different effects depending on the scene you’re shooting.

Finally, there’s flash photography: Flash lighting can be useful when trying to capture a specific look or when you want to add drama to a photo. However, it should only be used sparingly – too much flash can give unwanted highlights and shadows on your model’s face.

Camera Settings

There are a few settings on your camera that can have a big impact on the way your photos turn out. Here are a few to try: 

1. Selection of aperture. Aperture is the hole in the lens that lets light pass through and creates an image on the sensor. It’s one of the most important settings you can use to control how your photos look, and you can use it to create different effects such as depth of field or selective focus. For general photography, try using a setting between f/8 and f/11, but for fashion photography, try using a setting around f/16 or even wider to create a more blurred effect.

2. Exposure time. This setting determines how long the camera exposure will last, and affects how bright or dark your photo will be. For general photography, try experimenting with different exposures times, ranging from 1/10th of a second to several seconds. For fashion photography, shorter exposure times (around 1-2 seconds) will result in brighter images, while longer exposures (around 5-10 seconds) will produce darker images with more detail.

3. ISO sensitivity. When shooting outdoors in daylight conditions, raising your ISO sensitivity will help reduce noise in your photos caused by ambient light entering the camera lens and interfering with the photo signal being sent to the sensor. However, raising your ISO sensitivity also increases the chance of getting blurry photos if you don’t use a tripod and keep the shutter speed  slow (around 1/30th of a second). For nighttime photography, raising your ISO sensitivity will help reduce the amount of noise caused by light entering the camera lens, but it will also increase the chance of getting blurry photos. Try using a lower ISO sensitivity (100-200) if you’re shooting in very low light conditions.

4. White balance. Most digital cameras have several white balance settings that allow you to adjust the color of your photos to match the light environment in which you are taking them. You can set your white balance to Auto, Daylight, Cloudy, Tungsten, Fluorescent, or Incandescent. For general photography, try setting your white balance to Auto and then adjusting it based on the light conditions. For fashion photography, try setting your white balance to Tungsten or Incandescent and then adjusting it based on the clothing in your photo.

Editing Images

Editing images is one of the most fundamental steps in fashion photography. A well-edited image will look more professional and polished, while a poorly edited image can look amateurish and unprofessional. There are a few basic editing techniques that every fashion photographer should know.

1. Adjusting Levels

Levels is one of the most basic tools that you can use to edit your images. You can adjust levels to change the darkness or brightness of an image, adjust shadows and highlights, and fix blown out areas. Levels is located under “Adjustments” in Photoshop CS6 or earlier, or “Image” > “Adjustments” in Adobe Photoshop CC.

2. Curves

Curves is another essential tool for editing images. You can use curves to adjust the contrast, brightness, exposure, saturation, and more. Curves is located under “Image” > “Adjustments” in Adobe Photoshop CC or under “Editing” in Photoshop CS6 or earlier.

3. Color Balance

Color balance is another important step in editing your images. You need to ensure that all colors in an image are balanced properly so that the image looks uniform and professional. Color balance is located under “Image” > “Adjustments” in Adobe Photoshop CC or under “Color” in Photoshop CS6 or earlier.


If you’re looking to improve your fashion photography skills, there are a few things you can do to help achieve success. First and foremost, be sure to have a good understanding of what makes good fashion photography, and then practice shooting with that in mind. Next, try to stay organized during shoots by setting up beforehand and working closely with your model/s. And finally, use post-processing software like Photoshop or Lightroom to enhance the look of your images after they’ve been taken. With these tips in mind, I hope you’ll find yourself becoming a more skilled fashion photographer in no time!